DESCRIPTION:

The Senior Campaign Manager will be responsible for planning, implementing and optimising display, search and video campaigns on behalf of clients. This role requires the ability to operate on both a strategic and tactical level – from planning, to implementation, to reporting.

The Senior Campaign Manager will partner with the agency’s internal teams (KAM, PM, Creative, Strategy) to:

• manage and optimize media buys (including digital display, search, social, mobile etc.)
• develop a deep knowledge of all media platforms including Google Search, Google Display, YouTube, Facebook, Twitter, Programmatic and other premium media providers

RESPONSIBILITIES:

• Work with the internal teams (KAM, Strategy, PM) to understand campaign goals and target market
• Plan, design, and build paid search, social, display and video campaigns across multiple platforms
• Handle the buying & negotiating of media across various vendors for campaigns – ensure best rates negotiated on behalf of client
• Monitor and manage multiple client campaigns
• Proactively expand and improve campaigns based on client’s business needs / KPIs
• Provide regular and ad-hoc reporting and analysis on campaigns
• Some clients may require a level of account management, whereas other clients will have a dedicated KAM team – excellent interpersonal skills is very important
• Stay up-to-date on latest platform changes, new channels, media landscape and best practises – share knowledge and best practise with the team
• Working with / training junior team members to help upskill the media team
• Representing 3rdroot and the media team at industry events
• Actively identify areas for client growth & media opportunities to help drive revenue

REQUIREMENTS:

• Minimum 3 – 4 years of experience with pay-per-click (PPC) search engine, display, social media, video, and mobile advertising and analytics
• Ability to analyse data and trends in order to continually optimize media campaigns for efficient ROI
• Strong experience with Google Adwords – annual certifications required
• Facebook Blueprint – ongoing learning
• Strong experience with other social ad platforms such as Facebook, LinkedIn, and Twitter
• Excellent interpersonal skills as the role requires working with a variety of teams internally and externally
• Understanding of Google Analytics and Google Tag Manager
• Detailed report creation for paid campaigns
• High attention to detail, strong problem-solving skills, analytical mind-set and ability to meet deadlines
• Proficiency in Word, Excel and PowerPoint
• Able to build compelling reports detailing campaign successes, ROI and learnings
• Strong written and verbal communication skills
• Strong attention to detail, problem-solving, and time management skills
• Self-motivated individual with a strong desire to succeed. “Can Do” attitude a must!